Joe Photos16665_edit7.jpg



“I come from a boardwalk town, where everything is tinged with just a bit of fraud, and so are we.” — Bruce Springsteen

Joe 'no middle name' Granato is a long-distance optimist with a love for surfing, meditation, karaoke, pseudo self-help audio books, nutritional dogma, and abstract goal-setting methods. As a child he was the recipient of multiple non-notable awards in the fields of kite making, pumpkin carving, and billiard pool. He once performed on the same stage as The Beach Boys, on a totally different night.

Raised a Philadelphian, his work is celebrated much like the Super Bowl champion Eagles team, not by trophies, but by a cocktail of nihilistic despair tinged with unfounded confidence. As an Italian, he believes that pasta is best enjoyed under a dusty framed photo of a young Frank Sinatra. Finally, as a self-proclaimed 'chill dude', he holds a firm belief that true enlightenment resides somewhere between a third margarita and the guitar solo to "Hotel California".

Select Accolades

Armin Hofmann Award for Excellence in Graphic Design
Published in Designing Information, by Joel Katz
Newspaper Club's Newspaper of the Year Award


The University of the Arts
BFA in Graphic Design
Minor in Creative Writing
Graduated with honors


Joe Granato is a brand designer based in Brooklyn, New York. He is Design Director at King & Partners where he works to uncover ownable stories, craft unique identities, and build thoughtful design systems, that position brands for success.

Joe has led teams at both branding and advertising agencies, most recently at Red Antler, where he was Brand Design Lead. He was a Senior Lecturer in the Graphic Design department at The University of the Arts. In 2013, he was the recipient of the Armin Hofmann Award for Excellence in Graphic Design. He holds a BFA with honors in graphic design, with a minor in creative writing.


Experience (Full-time)

King & Partners, New York City
Design Director

Red Antler, Brooklyn, NY
Brand Design Lead 

Crème Design, Brooklyn, NY
Design Director

Revolver New York, New York City
Senior Brand Designer

Maison Papercut, Brooklyn, NY
Senior Brand Designer

Ideas On PurposeNew York City
Brand Designer


The University of the Arts,
Philadelphia, PA
Senior Lecturer of Graphic Design

Student Talks

“The Perfect Mess of Process”
Red Antler, 2018

“Designing a Life in Design”
UArts, 2018

Experience (Freelance)

Publicis Worldwide, New York City
Senior Brand & Ad Designer

Havas, New York City
Senior Brand & Ad Designer

Love & War, New York City
Senior Brand Designer

Consume & Create, Denver, CO
Remote Senior Brand Designer



Logo Design
Identity Systems
Brand Guidelines
Art Direction

Brand Consulting
Narrative Development

Stationery & Collateral

Higher Education

Select Clients

Barnes & Noble
Hospitality Design Magazine
Meyer Bergman
Morgans Hotel Group
New York University
Sage Hospitality
Six Senses Hotels
Stanford Hotels
Starwood Hotels
The University of the Arts

Recent Projects

Anthem House, Baltimore
Aura, New York City
Bell Hall, Pennsylvania
Borough Yards, London
Chatham Bars Inn, Cape Cod
Corti Segrete, Milan
The Clift, San Francisco
Dairy Block, Denver CO
El Five, Denver
Elle Taco, Miami
Grafton Place, Dublin
Hotel Colonnade, Coral Gables
Inn at Perry Cabin, Maryland
Jugos, Boston
The Katharine, North Carolina
Le Méridien Mina Seyahi, Dubai
Luma Hotel, New York City
The Marker, San Fransisco
The Maven Hotel, Denver
One White Street, New York City
Plaza House, Okinawa, Japan
Poka Lola Social Club, Denver
Six Senses Place, New York City
Seppe Pizza Bar, New York City
Southernmost Resort, Key West
The William Vale, Brooklyn