Joe Granato is a freelance art director and graphic designer based in Brooklyn, New York. He is a long-distance optimist with a love for surfing, Zen, Bruce Springsteen karaoke, 1960s minimalist art, and abstract goal-setting methods.

Most recently he has been specializing in branding and advertising. From boutique hospitality identities, to global campaigns, he works closely with clients and helps lead teams to uncover ownable stories and build unique identities.

He is a senior lecturer in the School of Design at The University of the Arts in Philadelphia, where he teaches Junior level design studio.

Previously he was the Head of Branding at Crème in Williamsburg. He is also honored to have worked with Love & War, PublicisMaison Papercut, Havas,  Revolver, and Ideas on Purpose, amongst others. 

He is the recipient of the Armin Hofmann Award for excellence in Graphic Design, Newspaper Club's Newspaper of the Year Award, and was published in Designing Information.

He holds a BFA with honors in Graphic Design from The University of the Arts in a department structured on the renowned Swiss design style. With a creative writing minor, he has since worked on brand language and creative copy.

He is currently seeking freelance relationships. Please say hi.  |  Linkedin



Select Past Clients

Barnes & Noble
Hospitality Design Magazine
Meyer Davis Studio
Morgans Hotel Group
Mutual of America
New York University
Sage Hospitality
Stanford Hotels
Starwood Hotels
The University of the Arts

Select Past Projects

Anthem House (Baltimore)
The Arbor (Costa Rica)
Bell Hall (Allentown)
Bridges Hotel (Brooklyn)
Casola Resort (Costa Rica)
The Clift (San Francisco)
Dairy Block (Denver)
The Delwood (Nashville)
Elle Taco (Miami)
Hotel Colonnade (Miami)
Jugos (Boston)
The Katharine (North Carolina)
Luma Hotel (New York)
The Marker (San Fransisco)
The Maven (Denver)
The William Vale (Brooklyn)
Plaza House (Okinawa, Japan)
Poka Lola Bar (Denver)
Seppe Pizza Bar (New York)
Southernmost Resort (Miami)


Art Direction
Brand Development
Brand Strategy
Copy Writing
Identity + Logos
Lectures + Talks
Presentation Design
Print + Packaging
Publication Design
Research + Story
Web Design