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Elizabeth Sheffield
Poster Series, 2017

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Celine Salvino
Poster Series, 2017

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Ye Lim Lee
Poster Series, 2017

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JP Bender
Poster Series, 2017

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The University of the Arts
Graphic Design Dept.
Visual Communications I
Design Context

Instructor: Joe Granato
GDES 305 01

 

Course Overview

Develops an understanding of visual relationships and how to use them to create visual impact and clarity while solving communications problems. Invention, intuition, and discovery are combined with logical thought and thorough preliminary research. Special attention is given to refining the student’s perceptual abilities, hand skills, and the integration of various media. Use of both traditional and computer technologies.

Objectives

1. To apply and expand the skills obtained in the first year of study in the department, namely the development of a vocabulary of visual forms as well as the understanding of the perceptual/conceptual process during which form and content are critically analyzed, evaluated and finally integrated to perform a specific task and to communicate a direct and coherent message.

 

2. To prepare the student for visual communication skills by introducing an approach to design research and development which is based on the analysis of the syntactic, semantic and pragmatic relationships pertinent to any visual communication assignment. While pragmatic concerns will be stressed, experimentation in the visual search is encouraged with continued emphasis on syntactic excellence.